The Sales Pattern Of Mcdonald s New Product Launch Essay

This report was commissioned to analyze the sales pattern of McDonald’s new product launch in Geography 11 in 2014, and provide business insights with sounded managerial implications. Methods of analysis include Regression Analysis, Independent t-Test, ANOVA Test and Descriptive Statistics. Overview The analysis draws attention to the fact that during this period, Geography 11 had a successful product launch, with total units sold of 46533 and average unit sold of 34 per day. There were average 1352 stores participated in the launch. The average price rose from $2.00 to $2.12, which was a large increase compared to the national level. As is shown in the Figure 1, sales increased sharply and peaked in the middle of August and then decreased gradually in later period. There were also fluctuations in sales within a week, with the highest sales happened on Fridays and the lowest on Sundays. Sales Analysis and Observations To further investigate the sales pattern in Geography 11, a regression analysis was done to analyze the effect of national advertising and average price on sales. Dummy variables for Fridays and Sundays were also added based on the previous line graph for sales. As is shown in the Table 1, this model explains 92.4% of variations in sales. However, its Durbin-Watson is much lower than 1.5, suggesting the model is bad at future prediction. The coefficients table shows that national advertising has a positive linear relationship with sales, while average price isShow MoreRelatedMarketing Plan For A New Product / Service3939 Words   |  16 Pagesin Task 1, develop a marketing plan for the launch of a new product / service for MacDonald’s. 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