Monday, December 23, 2019

The Sales Pattern Of Mcdonald s New Product Launch Essay

This report was commissioned to analyze the sales pattern of McDonald’s new product launch in Geography 11 in 2014, and provide business insights with sounded managerial implications. Methods of analysis include Regression Analysis, Independent t-Test, ANOVA Test and Descriptive Statistics. Overview The analysis draws attention to the fact that during this period, Geography 11 had a successful product launch, with total units sold of 46533 and average unit sold of 34 per day. There were average 1352 stores participated in the launch. The average price rose from $2.00 to $2.12, which was a large increase compared to the national level. As is shown in the Figure 1, sales increased sharply and peaked in the middle of August and then decreased gradually in later period. There were also fluctuations in sales within a week, with the highest sales happened on Fridays and the lowest on Sundays. Sales Analysis and Observations To further investigate the sales pattern in Geography 11, a regression analysis was done to analyze the effect of national advertising and average price on sales. Dummy variables for Fridays and Sundays were also added based on the previous line graph for sales. As is shown in the Table 1, this model explains 92.4% of variations in sales. However, its Durbin-Watson is much lower than 1.5, suggesting the model is bad at future prediction. The coefficients table shows that national advertising has a positive linear relationship with sales, while average price isShow MoreRelatedMarketing Plan For A New Product / Service3939 Words   |  16 Pagesin Task 1, develop a marketing plan for the launch of a new product / service for MacDonald’s. The marketing plan should include the following: 9 a) Propose and develop SMART marketing objectives for the new product / Service 9 b) Development of appropriate marketing strategies that will lead to the achievement of the specified marketing objectives for the new product / service 10 c) Application of the marketing mix elements to support the new product / service 11 Task 4 (LO4) 14 Examine the ethicalRead MoreThe Mcdonald s Business Structure3657 Words   |  15 PagesMcDonald s, originated in California, USA, 1954, operates fast food restaurants all over the world has become one of the most recognized and respected brands in the world. All McDonald s restaurants offer a standard menu, including such as hamburgers, cheeseburgers, chicken sandwiches, French fries, desserts and ice cream sundaes. (www.McDonalds.com). The McDonald s business structure is based upon a geographic structure. The company s business is divided into four geographic sections:Read MoreMcdonalds Marketing8107 Words   |  33 PagesPeople 5.1) Product 5.2) Price 5.3) Place 5.4) Promotion 5.5) People 6) Identification of marketing strategies 7) Conclusion and recommendations 8) Bibliography references 1) Introduction: McDonalds is one of the best known brands worldwide. This project shows how McDonald’s continually works to build its brand by listening to its customers and it also determines the various stages of its marketing process. Branding creates a personality for an organization, product or serviceRead MoreMarketing Plan for the Electric Car Corporation3143 Words   |  13 PagesUnited Kingdom. The paper starts with a brief introduction to the company, its product offerings, and areas of operations and then explains why a marketing plan is essential in the strategic planning process of an organization. Afterwards, the process of new product development at ECC has been discussed. The marketing plan starts with a comprehensive situational and SWOT analysis of the company as well as its new product offering. In this paper, the SWOT Analysis is done to analyze the companys coreRead MoreManaging And Analyzing Big Data2729 Words   |  11 Pagesand analyzing big data is a huge task for all organizations of all sizes and across all industries. If a business’s plan to implement a data management tools there is a need for a more realistic way of capturing information about their customers, products, and ser vices. Mining data is often in the terabytes and organizations need to be able to quickly analyze that data and then pull appropriate information needed to make managerial decisions. Further, with the insurgence of social media, smart devicesRead MoreMarketing Plan for Mcdonalds3289 Words   |  14 Pageswill show what the company can do to improve themselves. The company that has been chosen for this report is McDonalds, this is because they are one of the most successful brands in the world and the number one fast food restaurant. The research that was carried out for this report mainly came from reading a range of books on Marketing, the Internet was used to research the company. McDonalds is recognised globally as being one of the most successful fast food restaurants in the world. It was firstRead MoreCustomer Behavior6254 Words   |  26 Pages2001 and 2006 36 References 37 Executive Summary Diversification makes sense for the fast-food company, given that growth is clearly slowing for its core McDonald s franchise. The company can tackle the upscale coffee market, McCafe has been established recent years in Hong Kong to capture a new customer base. McCafe is the new entry of coffee market and it is obvious most of the public think that McCafe is relatively cheap brand compare to its direct competitors in Hong Kong. AfterRead MoreEssay on Mighty Recyclable Wallets4638 Words   |  19 PagesWallets 1. Executive Summary Wallets accounts for 8% of the total personal apparel and accessories market. The US market for the items is currently served by about 470 businesses with operations across the country but with concentration in Florida, New York, Loss Angeles and Texas. The market was faced economic challenges that resulted to its decline in 2008 to 2009 during the great recession. However, the market is currently recovering and has registered a 1.2% growth from the year 2009 to 2013.Read More Coffee Industry in the UK Essay1613 Words   |  7 Pagescertified coffee and fair trade coffee, which guarantees a fair price to producers. The fair trade market which is now worth  £100 million, is growing with developments such as Tesco’s launch of their own Fair trade range. Fair trade is also a means by which the coffee shop industry can differentiate their products and gain a socially responsible reputation; Starbucks customers now have the option to buy fair trade coffee. Oxfam have claimed the re is a ‘niche’ in the coffee shop market and have respondedRead MoreGlobal Marketing Strategies1846 Words   |  8 Pagesfor each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services all over the world with identical strategies, thus lowering their costs and earning higher margins. Localized Strategy The proponents of localized marketing strategies support their viewpoint based on four differences across countries:19

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.